Our Work

Lumix is the trusted communications and marketing partner for energy innovators navigating complexity and change. Rooted in our view as energy optimists, we bridge execution and strategy to help energy companies scale smarter as they drive the energy evolution forward.

Our work in action

Communications Program

Tailwater Capital

An ongoing communications partnership that gave Tailwater a consistent, flexible resource across a wide range of communications needs.

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https://lumixbuilt-dev-118792.hji.dev/wp-content/uploads/2026/05/Tailwater-Capital-Symphony-of-Chefs-Ad-2025_FINAL.jpg Tailwater Capital Communications Program An ongoing communications partnership that gave Tailwater a consistent, flexible resource across a wide range of communications needs.

As Tailwater continued to grow, its communications needs expanded across multiple channels and initiatives. The firm was looking for a partner that could integrate seamlessly with the internal team, understand the business, and help translate complex investment themes into clear, credible communications for the right audiences. The goal was to create a program that could support both day-to-day execution and broader strategic priorities with consistency and momentum.

Lumix partnered with Tailwater through an ongoing communications program built to feel like part of the team rather than a separate outside resource. The work covered a wide range of needs, including social media, earned media, conference and event support, executive thought leadership, and messaging and creative development, while staying flexible as priorities shifted. This approach gave Tailwater a partner who could plug in quickly, bring continuity across efforts, and support the business in a way that was both strategic and practical.

Tailwater gained a communications partner that could support a wide range of needs while bringing greater consistency across the firm's communications efforts. The program helped strengthen thought leadership and visibility opportunities, support both external and internal communications, and create more consistency across priorities. The result was a more integrated communications approach built to support Tailwater's continued growth.

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Website

Frontier Infrastructure

A strategic website refresh designed to clarify the brand, strengthen messaging, and build a more flexible digital foundation for growth.

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https://lumixbuilt-dev-118792.hji.dev/wp-content/uploads/2026/05/Frontier-Solutions-Page.png Frontier Infrastructure Website A strategic website refresh designed to clarify the brand, strengthen messaging, and build a more flexible digital foundation for growth.

Frontier's existing website no longer reflected the company's growth, evolving services, or customer priorities. The content needed to be updated to better represent the business and speak more directly to key audiences, while the visual identity needed to expand beyond the existing logo and color palette into a more fully realized digital brand. At the same time, the old website offered limited functionality, making it difficult to adapt, grow, and support the company's evolving needs over time.

Lumix partnered with the Frontier team to lead a full website refresh spanning strategy, messaging, design, and development. The work began with a stylescape to expand and visualize the brand beyond its core assets, helping establish a clearer, more modern digital identity for the website. A messaging framework was then developed to align the Frontier team around audience priorities, positioning, and content direction, which guided collaborative drafting and refinement of website copy. From there, the website was fully redesigned and developed to create a more modern user experience, improve flexibility, and provide a scalable foundation for future growth.

Frontier launched a modernized website that better reflects the company's platform, priorities, and future direction. The refreshed site gives the brand a clearer and more cohesive digital identity, presents content in a more customer-forward way, and provides a significantly more flexible backend built to support ongoing growth and updates.

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Marketing

TRC Companies

An embedded digital partnership built to support scale, complexity, and ongoing execution.

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Marketing

Producers Midstream

A targeted recruiting ad campaign built to expand reach, attract qualified field and operations candidates, and generate a more efficient pipeline of applicants.

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https://lumixbuilt-dev-118792.hji.dev/wp-content/uploads/2026/05/New_-Culture-focused.png Producers Midstream Marketing A targeted recruiting ad campaign built to expand reach, attract qualified field and operations candidates, and generate a more efficient pipeline of applicants.

Producers Midstream needed to increase awareness of open field and operations roles in competitive markets while reaching qualified candidates who may not be actively searching on traditional job boards. Previous recruiting efforts relied heavily on career fairs and standard postings, limiting reach and engagement with potential applicants.

We launched a targeted Meta advertising campaign using clean, visually engaging graphics and concise messaging tailored to the types of roles Producers needed to fill. Ads were optimized for geographic targeting and designed to quickly communicate key benefits such as stability, competitive pay, and health benefits to capture attention in-feed.

The campaign delivered strong engagement and generated a steady pipeline of applicants, outperforming previous recruiting efforts in both reach and cost efficiency. The simple, benefit-focused creative approach resonated with the target audience and continues to serve as the foundation for ongoing recruiting campaigns.

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Branding

WTG Energy

A research-led rebrand strategy built to preserve trust, support expansion, and modernize how the company showed up in the market.

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https://lumixbuilt-dev-118792.hji.dev/wp-content/uploads/2026/05/WTG-Energy-2Line-Color-Gradient-Logo-RGB-scaled.png WTG Energy Branding A research-led rebrand strategy built to preserve trust, support expansion, and modernize how the company showed up in the market.

West Texas Gas had strong trust and long-standing customer relationships in its legacy markets, but its name and overall brand presence were starting to create friction as the company expanded beyond West Texas and into broader energy-related services. Research showed the brand was viewed as extremely reliable and familiar, but also geographically limited, and somewhat less modern in comparison to peers. At the same time, customers and employees made it clear that any change would need to preserve the trust, clarity, and local credibility the company had built since its founding in 1976.

Lumix conducted a perception study combining desktop research, peer analysis, customer interviews, and employee and customer surveys to understand how the current brand was perceived and what was needed to support future growth. Based on those findings, Lumix recommended evolving the brand from West Texas Gas to WTG Energy — retaining existing brand equity while removing geographic and service-line constraints. From there, Lumix then brought the strategy to life through an updated logo, brand guidelines, refined messaging, and a suite of brand assets that gave WTG a more modern, consistent, and scalable market presence.

The engagement gave WTG a clear, research-backed path forward: a new name, brand architecture, communications strategy, and phased rollout plan. The study validated that reliability remained WTG's strongest brand asset, while also surfacing where modernization was needed most. Most importantly, the work helped leadership frame the rebrand not as a departure from the company's legacy, but as an evolution designed to protect trust, reduce confusion in new markets, and create a more scalable platform for future growth.

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What Our Clients Say

FirstName LastName Frontier Infrastructure

FirstName LastName Colonial

FirstName LastName TRC

FirstName LastName WTG Energy

FirstName LastName Tailwater Capital

FirstName LastName Frontier Infrastructure

FirstName LastName Colonial

FirstName LastName TRC

FirstName LastName WTG Energy

FirstName LastName Tailwater Capital

Ready to Partner?

If you’re looking for a strategic partner to build or strengthen your brand, communications, and marketing, let’s talk.

Connect with Us

The trusted partner for energy innovators navigating complexity and change.

405-367-3294

[email protected]